Introduction
The number of vending machines in Japan is the best in the world, and the number of people per person is about 23 people, and it has a remarkable density. The street corner, the station premises, the park and Jinshi are everywhere in the mountain road, and there are vending machines everywhere, and you can purchase various goods from drink, food, daily necessities to camera film and umbrella instantly. Not only the "convenience" but also the social structure of Japan, consumer needs, and the strategy of the firm combine. Let's solve the background from the three core elements.
1.Correspondence of various social demands
1.1 "anytime, anywhere" purchase needs
In Japan, because of the diversification of the way of working, the number of people who go home late on night and the number of people who go out to the holidays increase, and the need to buy goods without choosing time and place is increasing. Vending machines are operated 24 hours a day, 365 days, and is a "remedy" that can be used instantly even in a place where the convenience store is not reachable or a public facility at night is limited. In particular, it serves as an emergency support base for drinking water and food.
1.2 few households and needs
With fewer birthrate and fewer ラブグッズ, there are increasing number of households, including single households and married households. These households have a strong tendency to purchase "a small quantity frequently", and it is possible to purchase "1 point purchase from a vending machine" and "purchase experience without trouble". In addition, the "impromptu purchase" to prevent temporary thirst and hunger while going out supports the demand for vending machines.
2, efficient construction of commercial models
2.1 low cost store development
The vending machine has the burden of the store rent, and the installation space is narrow, and there is Merritt who can expand widely in low cost. Major beverage manufacturers and vending machines are expanding their market share by installing vending machines in areas where convenience stores are hard to move and even less people. Moreover, it is easy to carry out the display and sales promotion of the commodity, and the flexibility that can respond quickly to the change of the market is attractive.
2.2 improvement of earnings by diverse product lineup
In recent years, vending machines have been sold not only for drinks but also for foods such as hot sand, rice balls, ice cream, shampoo, toothbrush, and Jinshi. With the diversification of the goods, Merritt has increased the profitability from a single vending machine. In particular, near the convenience store, we are competitive to sell differentiated goods (e.g. limited edition drink, local specialty).
3.Support for stable management
3.1 efficient replenishment and maintenance system
It is an advanced replenishment and maintenance ディルド to support the spread of vending machines. Major companies have introduced a vending machine management system using GPS, and grasped inventory situation and failure information in real time. This eliminates useless patrolling and can efficiently replenish and repair goods, raising the operating rate of vending machines. In addition, due to the introduction of cash less payment, the frequency of replacement of coins is reduced and the operating cost is reduced.
3.2 securing safety and reliability
Japan's vending machines are thoroughly equipped with crime prevention measures (e.g., crime prevention cameras, vibration sensors) and food quality control (e.g., cold keeping, keeping function, and expiration date management). Consumers can trust the safety of goods purchased from vending machines, and this trust encourages the spread of vending machines. In addition, the consideration of the society is enhanced by the detailed consideration such as the high durability which is resistant to the bad weather and the height adjustment which the handicapped person can use easily.
Conclusion
There are so many Japanese vending machines, which result in the organisation of three kinds of organic demand, efficient commercial model and stable management system. This is beyond mere "convenience" and plays a role as a social infrastructure to respond to Japanese lifestyle. With the dissemination of cash less payment and the evolution of inventory control by AI, vending machines will be further developed in the form of Japanese people.
